In case you hadn't heard, Google just launched a new image searching tool. This was just brought to my attention a couple of days ago and I finally had a chance to dig into and run a few tests. In short, google users can now upload a photo and search the web to see where it's being used. For photographers, this is a great way to see if your photos are being pirated, stolen or otherwise mis-used. Getty Images has had this technology for a few years, but it's now available to everyone... finally.
I did a couple of tests with photos of mine that have been heavily used and was amazed at how quickly it came up with results. In some cases it even came up with the names of people pictured in the photos.
Similar search engines such as Tin Eye offer similar search engines (and have been around for much longer). However, I tested numerous images on both platforms, and Google won hands down every time.
It's definitely worth looking into if you're a photographer. Policing your images just got a lot easier.
A big thanks to Erik Seo for giving me the heads up about this. Much appreciated buddy.