Brooks Running: Commercial

A little while ago I posted about the Brooks Running shoot we did for the release of their Gore Tex shoes (the Ghost and the Adrenaline). Well, we finally got the go ahead to release the video from this project. Really happy with how it turned out.

This was my first foray into being a Director. I'm usually the one behind the camera (which I was on this day, shooting all the stills for the campaign). But it was a nice and refreshing change to get away from the camera for the video half of this project and instead focus on the direction of the video. Really stoked to have had such great and talented people helping with the production for the shoot. Big thanks to my homie Riley who did all the shooting and editing and Pat for his kick ass work assisting. Thanks guys.

Enjoy!

Brooks Running: Ad Campaign

Last month I got a phone call from the people at Brooks Running asking me to shoot a new ad campaign for their new Gore-Tex shoes, the Ghost and Adrenaline.

Stand Alone 4 Panel Accordian Brochure

While I was stoked at the prospect of shooting for Brooks, I was a bit nervous. Not nervous about shooting for Brooks, but because we were going to be shooting a waterproof shoe campaign and here it was late July... not the best time of year for crummy weather in Seattle. So, as the shoot came together, we had all the contingency plans available and ready to put into action (buckets of water, garden sprayers, hoses, water truck... you name it). However, as the morning of the shoot arrived, we couldn't have been more blessed as a huge thunderstorm descended on Seattle. It poured rain (with thunder and lightening) all morning long, providing us with great cloudy backgrounds, huge natural puddles and an all around wet look to the shoot.

The only bummer about the days shoot was that the torrential rain destroyed one of my Nikon D3 bodies. After hours out in the rain, the poor thing just couldn't hang any longer. Fortunately, it's occasions like this that have led me to always carry back up bodies on a shoot. After swapping the old with the new, we were able to continue shooting without missing a beat.

Print Ad for Magazine

I'm really happy with how the campaign turned out. Something a little different than your typical running shoot, with a little bit of humor interjected.

Outtake from the day's shoot

We also shot a short video for this campaign and we'll be posting that on the blog shortly.

A huge thanks to Brooks for choosing me to shoot this campaign for them.

Specialized Catalog Shoot

I had the incredible opportunity earlier this summer to do a catalog shoot for Specialized Bicycles. This was a two day shoot in Portland that was aimed at garnering more attention for their Fitness/ Commuter bike series.

Working with the creative team from Popamatic Studios, we spent two long days traversing the city streets, coffee shops, back alleys, and country roads in and around the Portland area.

The resulting collateral that will utilize these images hasn't gone to print yet, but I was finally given the go ahead to release a few of these images for the blog.

A huge thanks to the folks at Specialized and Popamatic for turning to me to shoot this campaign. I've been a HUGE fan of Specialized bikes for years and I'm stoked to have had the opportunity to shoot this for them.

Photo of the Week on NationalGeographic.com

This just went live the other day and I wanted to share it on the blog before I forgot. National Geographic just chose one of my ski photos from last winter as their "Extreme Photo of the Week".

Never been published by National Geographic before, and I'm pretty stoked at this opportunity. I'm even more excited that they chose a photo that I really dig!

If you'd like to see the write up, click HERE. And if you'd like to see the photo a little larger, without the clutter and layout, it's attached below.

Cheers!

Meadow Lodge Shoot with Matchstick Productions and Powder Magazine: Part II

This is a short video that we just put together from the January shoot at Meadow Lodge, BC with Matchstick Productions and Powder Magazine. It's best to watch in full screen mode if you haven't watched it already... you'll be able to see the skier better on some of the more distant shots. In it are athletes Mark Abma (blue coat) and Erik Hjorleifson (orange coat) as well as cinematographers Murray Weiss and Dustin Lindgren (you can hear their voices in the background).

I'm constantly asked by friends, colleagues and other photographers as to what goes into creating the images I shoot. This video is a small attempt at showing some of what goes on behind the scenes of a ski shoot. More than anything, it's a look at the actual lines being skied (in real time) and the resulting photos that turn out. I'm not including any music in the edit. Instead, I prefer the raw sounds of everything going on around the camera.

And something to keep in mind about this particular shoot, everything skied here was accessed on skins. No helicoptors or snowmobiles here. As a result, every line skied took at least an hour to get on top of. Logistically, it makes for long days of shooting with lots of time spent wallowing through knee deep snow.

This video is very humble. It was shot on my Canon G9 point and shoot. Being deep in the backcountry, without an assistant, I was forced to make do with what I had on me to even create this. I used a 6" collapsable Manfrotto tripod to hold the camera while I was busy shooting stills. Someday I would love to lug a second camera and an assistant along with me to really document all that goes into a shoot like this. But unfortunately, that'll have to wait for another trip. Stay tuned though... it's on my hit list.

New Published Work: Atlas Snowshoes

I just got the first round of tearsheets from my recent work with Atlas Snowshoes this past winter. Below is one of my favorite shots from our shoot up at Mt Baker. I love the shot, but I also love the incredibly simple layout that allows the image to really shine through.

Thanks again to Atlas for working with me on their catalog for another year. I can't wait to see what we can do next winter.

It's Summertime... Release the Ski Movie Teasers

It might be 80 degrees here in Seattle today, but it's already starting to feel a lot like winter again. Why? Because Matchstick Productions (MSP) just released their official trailer for this Fall's movie, Attack of La Nina.

I've had the privilege of working with MSP for 5 years now and it's always awesome collaborating with them. This year was no exception as I teamed up with them on 2 separate park shoots, 1 in Breckenridge and 1 at Stevens Pass. Both shoots went incredibly well and you can see a couple preview shots from those trips below.

So, while winter still might be 5 months away, it's feeling a little bit closer now.

Cheers!